LET NEW MEAT SNACKS DRIVE SALES AND PROFIT GROWTH FOR YOUR SNACKS CATEGORY

THE CATEGORY
The meat snacks category is large (over $1.3 billion in retail sales) and growing (nearly tripled since 1992).

REASONS
1. Growing consumer awareness of the category's nutritional value, good taste and convenience.

2. Improved quality and new product offerings.

3. Increased retail availability among all classes of trade.

C-Stores command the dominant share of the meat snacks category, however other classes of trade are rapidly gaining in importance.

Single males between the ages of 18 to 34 represent the heavy buyers of meat snack's, although health-conscious women are becoming more of a factor.

MEAT SNACKS REPRESENT A HUGE OPPORTUNITY

The demographic/life-style profile of the hard-core WWF follower mirrors the profile of the heavy buyer of meat snacks.

The reach of the World Wrestling Federation Entertainment, Inc. is staggering:

TELEVISION: WWF TV programming reaches 23 million viewers weekly - 1.8 billion impressions were generated in 1999.

LIVE EVENTS: Over one million fans attend a live event each year.

PAY-PER-VIEW: WWF pay-per-view has attracted over 100 million viewers in the past decade - #1 pay-per-view provider in the world with twelve extravaganzas.

PRINT: Two monthly publications reach 4+ million readers
per month.

INTERNET: The WWF web site delivers 3.3 million unique visitors per month - #1 sports site for males between ages of 12-17 and #86 of all web properties.

PUBLICITY: WWF's colossal media exposure constantly draws enormous public attention to its live and TV events, superstars and products from its licensees.

There have been a multitude of success stories involving the WWF licensing business - a network of 110 diverse WWF licensees represent retail sales approaching $1 billion.

Kurt Angle, Olympic Gold Medalist and WWF superstar, is the line's primary spokesperson and promoter - his impact on the sales of WWF Meat Snacks will greatly increase, as his visibility and popularity continue to grow.



MEAT SNACKS WILL ATTRACT THOUSANDS OF WWF FOLLOWERS TO YOUR STORES

MOST POPULAR VARIETIES

The WWF Meat Snacks line consists of both beef jerky and beef sticks in the most popular sizes and flavors - 50% of total meat snacks category sales.

Beef Jerky in 1 oz. and 4 oz. bags Original, Teriyaki and Peppered flavors. Beef Sticks in 0.9 oz. size with Spicy and Teriyaki flavors and 0.28 oz. trial size in the Spicy flavor.

EXCELLENT PRODUCT QUALITY

The quality of WWF Meat Snacks matches or exceeds that of major competitive brands. In fact, a product test conducted by an independent marketing research firm shows that WWF Spicy Beef Sticks are preferred over the leading national brand - 60% to 40% on both taste and texture.

HIGH IMPACT PACKAGING THAT SHOUTS WWF


COMPETITIVE PRICING


Pricing of WWF Meat Snacks is competitive and based on the following suggested retail prices:

4 oz. Beef Jerky - Original Teriyaki Peppered ..................... $4.99 per bag
1 oz. Beef Jerky - Original Teriyaki Peppered ..................... $1.69 per bag
0.28 oz Spicy Beef Sticks ............................................... .25 per stick
0.9 oz. Beef Sticks - Spicy Teriyaki .................................. .99 per stick


STRONG ADVERTISING SUPPORT

WWF TV programming, publications and web site are being used to build consumer awareness, trial and loyalty of WWF Meat Snacks.

Loyal WWF followers comprise the target audience, with a heavy concentration on males between the ages of 18-34.

Advertising will leverage the great taste of WWF Meat Snacks - WWF Superstars will serve as endorsers of the product's great taste to provide added credibility and visibility.

This plan will reach 71% of WWF fans at least three times during the year.

Take advantage of the tremendous incremental sales and profit opportunity of meat snacks by being the first in your market to stock and promote all varieties!